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Allie Porwoll is an experienced social media content manager currently at Paula's Choice Skincare, where development of the brand's social presence began in 2016. Responsibilities include creating and curating content, leading community engagement efforts, and strategizing for both organic and paid social media channels. Previous roles include freelance copywriting for Herbivore Botanicals, where significant growth in email marketing lists was achieved, and freelance editing with 24 Seven Inc., proofreading content for clients such as Target and Starbucks. Allie has also served as copyeditor and blog manager for Moorea Seal and as a web content editor at Seattle Pacific University. Allie holds a Bachelor of Arts degree in English from Seattle Pacific University.