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Maddie Kessel is a seasoned sales professional with extensive experience in enterprise account management and business development across various technology sectors. Currently serving as Senior Enterprise Sales Director at PathFactory since April 2023, Maddie leverages AI-powered content intelligence to enhance personalized content experiences for target accounts. Prior roles include Senior Enterprise Sales and Director of Key Accounts at Knotch, where significant expertise in Martech sales and funnel optimization was demonstrated, and Senior Enterprise Account Executive at Allocadia, focusing on marketing ROI. With additional experience at Uberflip, Intelex Technologies, and GTT, Maddie has a proven track record in managing full sales cycles, optimizing customer journeys, and developing comprehensive marketing strategies. Maddie Kessel holds a Bachelor’s degree from Queen's University and multiple postgraduate qualifications in business and marketing.