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Simon Lincoln has over 20 years of work experience in the eCommerce and retail industry. Simon began their career in 1996 as a Marketing Assistant at Retail Executive Systems UK Ltd, where they were responsible for C.I.M. and marketing campaigns. In 2011, they founded and managed the Assured Business Support- Retail Academy, where they proposed a business solution to recruit, train staff and access government funding. In 2012, they worked as an Ecommerce Consultant at Egghead Design, where they advised customers on how to be successful online. From 2013-2014, they held the role of Business Development Manager at Advansys Limited, where they provided P.P.C., Social Media Marketing, Branding, and S.E.O. services. During this time, they also worked as an e-Commerce Consultant at Williams Commerce Ltd. In 2014, they founded Kiss Ecommerce, a freelance Ecommerce Consultancy. Most recently, they have been working as the Commercial Director at Patchworks since 2018.

Simon Lincoln has participated in the Google Local Guide program since 2014. Simon also attended Bramcote Hills, though the duration of their studies is unknown.