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Samantha Yi is an accomplished digital design professional with extensive experience in the beauty and fashion industries. Currently serving as the Director of Digital Design at Pat McGrath Cosmetics since September 2018, Samantha previously held the role of Creative Lead, Digital. Prior to this, Samantha worked at ANN INC as the Editorial Art Director, overseeing various media channels including advertising and digital content. Samantha's career includes significant positions at CHANEL as a Senior Digital Designer, Victoria's Secret Pink as an Art Director, and White House Black Market as a Senior Designer. Additionally, experience was gained at Chico's FAS Inc. in multiple design roles, along with positions at Evyn Block Communications and Avon Products, Inc. Samantha holds a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the School of Visual Arts.