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Jim Peters has over 30 years of experience in the technology industry, with a focus on airline and travel systems. Jim began their career as a Senior Systems Programmer with Qantas Airways in 1987, before moving to KLM in 1989 as a TPF Consultant. In 1991 they started working with Thai Airways as a TPF Consultant, before joining Amadeus in 1992 as a TPF Consultant.

In 1993 they left Amadeus to join Web Ventures as President and CTO, where they worked until 1998 when they joined Datalex as President and CTO. Jim remained with Datalex until 2003, when they moved to SITA as Chief Technology Officer. Jim stayed with SITA for 16 years, until 2019 when they left to join PASSUR Aerospace as a Senior Technology Advisor.

Jim Peters has a Bachelor's degree in Philosophy from the University of Notre Dame.