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Ayca Karagay is an experienced professional in e-commerce and category development, currently serving as the E-Ticaret Kategori Geliştirme Müdürü at PASSO since April 2024. Previously, Ayca held roles at Hepsiburada from November 2020 to April 2024 as a Category Executive and Jr. Category Executive, focusing on brand management for major technology brands and driving profitability, inventory optimization, and sales performance through strategic marketing initiatives. Prior experience at INDEX GRUP from March 2017 to November 2020 included the position of Apple Product Manager, where responsibilities encompassed managing the product lifecycle and developing commercial relationships. Ayca began in sales as a Sales Representative, where sales planning and product performance analysis were key duties. Ayca holds a bachelor's degree in International Trade from İstanbul Gelişim Üniversitesi, obtained in 2016.