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Krista Smith serves as the Marketing Director at Paso Robles Wine Country Alliance since October 2023, leading marketing strategy and initiatives for the organization. Previously, Krista worked as the Marketing Communications Manager for Cal Poly Corporation, where marketing campaigns aligned with university branding were developed and executed. Experience as a Senior Account Executive at Nuffer, Smith, Tucker Public Relations involved enhancing partnerships for agricultural programs, while earlier roles at Cal Poly’s College of Liberal Arts and Paso Robles Wine Country Alliance focused on digital communications and event management. Krista holds a Master of Public Policy in Agricultural Policy and a Bachelor of Science in Journalism from California Polytechnic State University-San Luis Obispo.