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Mike Hattenschweiler is an experienced professional currently serving as the Senior Manager of Retail Environmental Design at Party City since April 2022 and as the Principal Consultant at Wild Rabbit Consulting since December 2019. At Wild Rabbit Consulting, Mike founded the firm to enhance customer communications and optimize retail marketing initiatives while building strategic relationships with CPG brands and retailers. Previously, Mike enjoyed a lengthy tenure at Walgreens from 1997 to 2019, holding various director-level positions, including Director of In-store Marketing Development, where management of a team and a $17M budget was central to operations. Mike's extensive background also includes roles in visual merchandising, point-of-purchase development, and prepress, underscoring a strong foundation in both creative and strategic marketing aspects. An alumnus of Eastern Illinois University, Mike earned a Bachelor of Arts in Graphic Design.