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Tom Perry is a seasoned marketing professional with over 20 years of experience, currently serving as the Founder and CEO of Sherpa Marketing UK, a global Channel agency established in September 2012. Since August 2018, Tom has also been the Founder and Advisor of Zaphub, the UK's first AI Marketing platform for Small & Micro businesses. Previous roles include Founder and CEO of Recommendable.com, Managing Director at The IT Marketing Agency, and Marketing Director EMEA at both Talari Networks and Shoretel Inc. Tom's early career included significant positions at Freedom Communications and Nestle Watercoolers, complemented by a CIM Diploma and a BA (Hons) in Marketing and Business Studies from the University of Greenwich.