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Ferdi Retief is a seasoned executive with extensive experience in the Software-as-a-Service (SaaS) sector, currently serving as Chief Executive Officer at PiPware Solutions. In this role, Ferdi leads the development of WiredUp, a business transformation suite designed to enhance client management of improvement initiatives. Previously, Ferdi held the position of Practice Manager for SaaS at Partners in Performance, overseeing client-facing applications that drive business performance. Additional accomplishments include serving as General Manager at Annexa Pty Ltd, where operational and revenue growth was achieved, and leading technology initiatives at Nutrimetics Australia & New Zealand Pty Ltd. Ferdi's expertise is supported by an Executive MBA from AGSM @ UNSW Business School and various other qualifications in technology management and project management.