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Farzad Soltani is an experienced organizational development and digital transformation consultant, currently serving at Raees Coffee since March 2024. With a robust background spanning roles in various prestigious organizations, Soltani has been a consultant for Parsian Bank and has held leadership positions as the founder and CEO of ATi Pardaz Mad Co. since April 2008. Significant consulting work includes projects for Mellat Bank, Saman Bank, and multiple BPM initiatives across several companies. Soltani also possesses a solid academic foundation with a Master's degree in Socio-economic Systems Engineering and a Bachelor's degree in Industrial Engineering from Iran University of Science and Technology.