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Phil Sim is the founder and Chief Executive Officer of Influencing and MediaConnect Group, where responsibilities include technology, editorial, and strategic oversight. Phil also serves as a Director at Parramatta Leagues Club and was the Founder and Editor of the community website 1Eyed Eel, dedicated to the Parramatta Eels NRL club. Previous roles include Director at MediaConnect Asia and various editorial and management positions at IDG Communications Australia, including Editor-in-chief of ARN and News Editor at Computerworld Australia. Phil holds a Bachelor of Arts in Communications from the University of Western Sydney.