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Eva Visentin is a seasoned marketing professional with extensive experience in brand management and communication strategies, currently serving as Brand Director for Parma Calcio 1913 since June 2023. Prior to this role, Eva spent over a decade at RCS Sport, where responsibilities included managing marketing for the Giro d’Italia as Brand Marketing Manager, with key tasks encompassing brand management, media partnerships, and budget oversight. Additional experience includes marketing leadership for FIBA World Championship Qualifiers and managing communication strategies for major cycling events. Eva began their career as a Press Officer in the cycling sector and holds a degree in Marketing and Business Communication from Università degli Studi di Milano.