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When it comes to service, organizations please customers primarily by helping them solve their problems quickly and easily. They believe callers should be able to speak naturally and instantly connect to the resources they need. Parlance improves the first step of every callerā€™s journey by removing barriers to support. While old-fashioned IVRs typically have an engagement rate of less than 15%, 85% of people engage with their modern voice-enabled call routing solution and are pleased to self-serve. They get callers to the right place in a business without the effort and frustration of IVRs, auto-attendants, and hold queues. Designing, implementing, managing, and optimizing the most caller-friendly experience possible is their primary focus.