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Sam Bradley is an experienced leader in sports performance and consultancy, currently serving as Chief Executive of Parkour UK and Vice Chair of the Performance Advisory Group at Archery GB. With a robust background that includes positions such as Head of Performance at the UK Sports Institute and National Academy Development Manager for the WRU, Sam has significantly contributed to performance initiatives across various sports. Additionally, Sam has held directorship roles with Herakles Sports Performance Ltd and the UK Strength and Conditioning Association, where leadership in coach development and performance support was emphasized. Sam's educational background includes a Master's in Sporting Directorship and ongoing studies in Psychology, complemented by a Master's in Exercise Science.