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Fatima Talidi-Marrero has extensive experience in the field of individual giving and supporter services within prominent organizations. Currently serving as Head of Individual Giving at Parkinson's UK since September 2012, Fatima leads a team focused on various acquisition and retention campaigns, including cash appeals and digital marketing initiatives. Previously, Fatima held roles at Save the Children UK, Leonard Cheshire Disability, and Whitewater, where responsibilities ranged from supporter retention and strategic campaign management to account management for charity clients. Fatima's educational background includes a BA (Hons) in International Marketing & Spanish from the University of Greenwich and specialized training in direct marketing and productivity management.