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Joost Heetla has extensive work experience in marketing and growth roles. Joost started their career as a Sales, Marketing, and Administrative employee at InModus BV in 2011 before moving on to positions such as Marketing and Sales at Qactuz in 2012, and Production and Planning at Addata from 2010 to 2015. Joost also served as an Intern for Line & Brand Extensions at G+J Uitgevers in 2014 and as a Marketing Intern at Kooyman BV in 2014-2015. Joost Heetla further worked as a Digital Marketing Manager at Lokalinc in 2015 and as a Growth Marketer at ParkBee from 2017 to 2018 before becoming Head of Growth at ParkBee in 2018. Joost Heetla's experience includes marketing strategy, product strategy, UX research, customer journey mapping, and frontend strategy. Joost also had involvement in opleidingscommissie at Hogeschool van Amsterdam MIC.

Joost Heetla's education history includes completing a Mastering Marketing Creativity - Creative Leadership for Brands program at THNK School of Leadership in 2021. In 2017, they pursued a Growth Marketing course at Growth Tribe. Prior to that, they obtained a Bachelor's degree in Media, Marketing, and Publishing from Amsterdam University of Applied Sciences from 2011 to 2015. Joost also holds a Bachelor's degree in Marketing Communication from Deltion College, which they completed from 2006 to 2010. Joost Heetla's earliest documented education takes place at C.S.G. Dingstede from 2001 to 2006, but no specific degree or field of study is specified. Additionally, they have obtained certifications from Growth Tribe Academy, including a Growth Hacking Course in October 2017.