Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.

Sports

PARITY | A Group 1001 Company

PARITY | A Group 1001 Company's headquarters in New York, United States

The Creative and Content Team at PARITY is responsible for developing compelling visual and written content that highlights the achievements of professional women athletes and promotes brand collaborations. This team crafts engaging narratives and visually appealing graphics to support Parity's mission of closing the gender income and opportunity gap in sports, driving fan engagement, and showcasing the impact of their partnerships.

Creative and Content Team

The Marketing Team at Parity is responsible for developing and executing strategies to promote the platform's mission of closing the gender income and opportunity gap in professional sports. They manage brand collaborations, athlete marketing, social media presence, and integrated marketing campaigns. By leveraging analytics and influencer marketing, they attract and engage with brands and fans, effectively boosting the visibility and income opportunities for professional women athletes.

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