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Samantha Lam has seven years of work experience. Samantha started their career as a Call-agent at Call Assist in 2008, and then in 2012 they were an Office Assistant at Crowe Horwath (Netherlands). In 2013, they worked as a Sales Ambassador at Clarisonic, and as a Product Management Intern at Parfums Christian Dior. Samantha then moved to Coty in 2014, where they worked as a Junior Trade Brand Manager for Hair Retail & Bodycare, and then as a Junior Trade Brand Manager for Fragrances & Bodycare. In 2017, they joined L'Oréal, where they were a Brand Product Manager for Benelux - Yves Saint Laurent Fragrances, and a Trade Marketing Professional for Giorgio Armani, Valentino & Designer brands Fragrances. Currently, they are the Head of Brand Partnerships and Campaign Lead Rocket Campaigns at Parfumado.

Samantha Lam has a diverse educational background. Samantha began their educational journey in 1996, attending the Chinese School "Rotterdam en Omstreken" and studying Chinese Language and Literature until 2007. From 2002 to 2009, they attended Stedelijk Dalton Lyceum and obtained a VWO - Atheneum in Economics. In 2009, they began their studies at Erasmus University Rotterdam and obtained a Bachelor of Science (BSc) in Economics & Business with a specialization in Marketing in 2012. Samantha continued their studies at Erasmus University Rotterdam and obtained a Master of Science (MSc) in Economics & Business with a specialization in Marketing (Cum Laude) in 2014. In 2006, they also obtained a certification from “The Sate Commission of the Chinese Proficiency. Test Beijing, China” for The Chinese Proficiency Test (HSK).