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Hinrik Jósafat Atlason is an accomplished entrepreneur and educator with extensive experience in technology and business innovation. As the Founder and CEO of Atlas Primer since March 2020, Hinrik promotes accessible learning and teaching opportunities for all individuals. Additional roles include serving as a Board Member for Pick My Neurodiverse Brain, a project aimed at fostering awareness and inclusivity of neurodiversity, and as a Founder Member of Parenthood Ventures. Hinrik's academic career includes creating and lecturing courses at Reykjavik University focused on technology's application in human endeavors. Previously, Hinrik founded the School of Business Technology, providing guidance on navigating digital transformation. Founding Selika to offer platform-independent services in Business Intelligence and holding advisory roles at Advania and the SAP User-Group Executive Network further reflect Hinrik's expertise in the field. Educational qualifications include an MSc in Artificial Intelligence from the University of Essex and a BSc in Computer Science from Aalborg University.