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Roy Haaland is a seasoned professional with extensive experience in product management and digital asset management. As Product Lead at Papirfly since 2001, Roy has effectively integrated multiple products into one cohesive solution while fostering innovation. Previous roles at Papirfly include serving as Product Manager, overseeing the comprehensive management of the brand portal, and as Customer Manager, where Roy implemented a CRM system and developed a structured customer engagement program. Additionally, Roy has web development experience, contributing to both local and international customer solutions. Prior to their career in product management, Roy served as a Tank Commander in the Norwegian Armed Forces, where training was completed at the Cavalry Officer Academy. Roy holds a Bachelor's degree in Information Technology from the University of Stavanger.