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Lucy Macfarlane is a seasoned marketing professional with extensive experience in performance marketing, particularly in paid social media. Currently serving as a Senior Performance Marketing Manager at Papier since December 2021, Lucy has previously held positions at Wonderbly from August 2018 to December 2021, where responsibilities included advancing paid social strategies as a Senior Paid Social Executive. Earlier, Lucy gained valuable experience managing a campsite in the South of France with Carisma Holidays Ltd, where duties spanned customer service, event organization, and marketing. Lucy holds a MA (Hons) degree in Business Economics with Marketing from the University of Dundee, earned in 2018.