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Jeff McPherson is an experienced digital strategist and marketing leader currently serving as Partner and Chief Digital Officer at SilverTech, Inc. since March 2001, and as Chief Marketing Officer and Managing Partner at Kula Crate since May 2019. Kula Crate is recognized as the leading crowdfunding platform for teachers, aimed at funding essential classroom materials. Additionally, McPherson holds the position of Partner and Chief Digital Officer at Pannos Marketing and has previously worked as a Digital Strategy Consultant at PHI, focusing on various digital strategies and integrated communications. Early career experience includes a role in Corporate Accounts at PCConnection.com from 1999 to 2000.