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Rob Passanisi is an accomplished executive with extensive experience in strategic leadership and customer engagement. Currently serving as SVP for Categories, Insights, Media, & Strategy at Panera Bread, Rob previously held the position of Vice President for Customer Engagement Marketing (Loyalty). Rob's background includes significant roles at Biogen Idec as Director of US Commercial Operations and Planning, as well as a Principal at The Boston Consulting Group. Rob also served as a Submarine Officer in the United States Navy. An alumnus of Yale School of Management, Rob earned an MBA, and holds a BS in Electrical Engineering from Stanford University.