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Morten Schmidt Hansen is an experienced professional currently serving as a Product Owner at Pandora since March 2014, specializing in measurements and experimentation to align business objectives with data-driven insights. Morten has held various roles including Data Migration Lead during an SAP transformation, where oversight of data migration strategies was a key responsibility, as well as previous positions focused on data quality, governance, and analytics. Prior experience also includes financial controlling at the Danish Health and Medicines Authority and business analysis at Eli Lilly and Company. Morten holds a M.Sc. in Finance and Strategic Management from Copenhagen Business School and a B.Sc. in Business/Managerial Economics from the University of Southern Denmark.