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Masahiro Shinada is the current CEO of the Appliances Company at Panasonic. Masahiro has held this position since June of 2018. Prior to that, they were the CATEGORY HEAD CENTRAL AND EASTERN EUROPE (CEE) for Panasonic Marketing Europe GmbH from September of 2016 to January of 2018. Before that, they were the HEAD OF PRODUCT – DIGITAL APPLIANCES (DA) for Samsung Electronics from October of 2015 to January of 2016.

Shinada has been praised by their colleagues for their keen insights and ability to improve business operations. Masahiro is a strategic thinker who has helped to build Panasonic’s TV business in the Central and Eastern European region. Masahiro is an expert in product development, promotion, distribution, and pricing. Masahiro's team management skills and budgeting experience have been invaluable in their role as CEO.

Masahiro Shinada's educational career includes a field in digital marketing, customer analytics, and engagement from Imperial College Business School.

Masahiro Shinada reports to Yuki Kusumi, Chief Executive Officer. and Hirokazu Yoshida - Managing Officer reports to Masahiro Shinada. They are on a team with Hirokazu Umeda - CFO, Masahisa Shibata - SVP Automotive & Industrial Systems Company, and Mototsugu Sato - President, Operational Excellence Company.