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Ashish Rana is an experienced marketing professional currently serving as the Marcom & BTL Manager India at Panasonic since November 2024. Prior to this, Ashish worked at JKCement from June 2015 to November 2024 as Zonal Manager – Branding & Trade Marketing for the North region, focusing on branding strategies, trade marketing budget management, and maximizing brand visibility. Ashish also contributed to Interarch Building Products Pvt Ltd as an Executive in Corporate Marketing, where branding campaigns and identity strengthening were key responsibilities, and gained early experience as a Trainee at Outlook Magazine. Educational qualifications include a PGDM/MBA in Marketing & IT from Apeejay School Of Management and a Bachelor's degree in Computers from Apeejay Stya Education.