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Véronique Peiffer is an accomplished professional with extensive experience in health economics, market access, and biodesign innovation. Currently serving as Product Director of Market Access at Genentech since August 2020, Véronique has also held roles as Insights Director and Insights Lead within the company. In addition, Véronique co-founded palmm and is the Associate Director of Health Economics and Value at Stanford University's Byers Center for Biodesign. Prior positions include a Dean's Postdoctoral Fellow and Biodesign Innovation Fellow at Stanford University, Engagement Manager at McKinsey & Company, and various roles at McLaren Group Ltd., Imperial College London, and Boston Consulting Group. Academically, Véronique holds a PhD in Cardiovascular Fluid Mechanics from Imperial College London, complemented by master's and bachelor's degrees in Mechanical Engineering from KU Leuven.