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Christine Morairty is the VP of Marketing for PHG. In her role, Christine oversees the day-to-day execution and implementation of hotel and restaurant marketing and advertising initiatives for the brand’s individual properties. Christine also drives overall brand awareness, company sales, and profitability goals. Christine has previously worked as marketing director of W Bali, the flagship property of W Hotels-Asia Pacific leading all brand and digital marketing efforts for the property while acting as the key liaison to the global team, implementing brand-amplifying initiatives and guest experience programs as well as leading creative direction for traditional and non-traditional assets. Previously, she spent eight years with Starwood Hotels Worldwide including roles as a marketing specialist, and marketing manager producing press, content and revenue-generating activations for W Hotels of New York City.