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Sara Björk-Södergård has a diverse work experience, primarily in the gaming and entertainment industry. Sara joined Paf - Games Sport Casino in 2008 and held multiple roles during their tenure. Sara started as a ScrumMaster and later became a Site Development Manager, Responsible Gaming Officer, Head of Payment, and Head of Development. In October 2018, they were promoted to CPO, Chief Product Officer. Before joining Paf, Sara worked at European Game & Entertainment Technology Ltd Ab as a Software Developer and later as a Project Manager.

Sara Björk-Södergård attended Uppsala University from 1995 to 1997, where they studied Economics and Business Administration. In 1999, they enrolled at Blekinge Institute of Technology and studied Information Technology for a year. Following that, from 2000 to 2002, Sara pursued a Bachelor's degree in Information Technology and Business Administration at Högskolan Åland.