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Guy Wills is currently the Chief Executive Officer at NZ Natural Fibres and CEO Designate, Entrepreneur in Residence at Pacific Channel. With experience in various roles such as CEO and Co-Founder at Somnaceutics Limited and General Manager at NIG Nutritionals Limited, Guy has a strong background in the health and wellness industry. Additionally, their previous roles at companies like New Image International and Climate Surfaces highlight their expertise in business development and management. With a background in investment strategy and a focus on growth and integration, Guy brings a wealth of experience to their current leadership positions.