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Ivana Kotorchevikj currently serves as a Senior Content Writer at Pabau Clinic Software, with a strong background in content creation and editing across various industries. Previous roles include Content Writer/Editor at The Code Connectors, where Ivana focused on SEO-driven articles and social media strategies, and Chief Editor at Hyperight AB, responsible for thought-leadership content and event-related interviews. Ivana has developed expertise in digital marketing, social media management, and data analysis through positions at companies such as Simplify-ERP and Born2Invest. With a Bachelor’s Degree in English Language and Literature from Ss. Cyril and Methodius University, Ivana combines academic knowledge with practical marketing skills.