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Sergio Ramos has extensive experience in pricing, promotions, and category management across several prominent companies. Currently serving as Pricing & Promotions Strategy Manager at OXXO since October 2016, Sergio has previously held various roles at Nestlé, including KAM and Category Management Coordinator, where responsibilities included managing culinary categories and developing strategies to enhance product growth. Earlier career experiences at Cervecería Cuauhtémoc-Moctezuma involved commercial planning and revenue management. Sergio holds a degree in Economics from Universidad Autónoma de Nuevo León and a Finance degree from Tecnológico de Monterrey.