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Peyman Rashidfarokhi has a diverse work experience in the automotive industry. Peyman began their career as a Business Manager at Tom Wood Automotive from February 2005 to April 2008. Peyman then joined Butler Auto Group as a Finance Director from July 2008 to September 2012, where they managed contracts, negotiated deals, and sold insurance and aftermarket products. In 2011, they became an Entrepreneur and the President/Founder of MaxTradeIn.Com, a company that paired automotive dealers with consumers looking to trade in or sell their vehicles. Peyman led the company's growth and facilitated the bidding process between customers and dealers. In 2014, Peyman founded Fishers Imports, an automotive dealer in Fishers, Indiana, where they adopted a unique business model that offered a wide selection of high-end vehicles. Currently, they are working on a new venture as a Co-Founder of Overfuel, a digital platform for auto dealers to attract visitors and convert leads by integrating various tools and features.

Peyman Rashidfarokhi's education history include two institutions. From 1999 to 2002, Peyman attended Carmel High School. Subsequently, from 2002 to 2004, they enrolled at Indiana University–Purdue University Indianapolis, where they pursued a minor in Computer Science with a focus on Business. No specific degree was mentioned for either institution.