ÂÜÀòÂÒÂ×

Patrick Bourrie is the current Manager of Global Partnerships at OverActive Media. Patrick has 10 months of experience in this role. Prior to this, they worked at The T1 Agency for 2 years and 8 months as a Specialist, Sponsorship Strategy, Analyst, Consulting, Assistant Analyst, Consulting, Assistant Coordinator, Special Events. Patrick was also a Sponsorship Strategy Intern at IMG for 4 months.

In their role as Manager of Global Partnerships, Patrick is responsible for leading the development of consumer-facing sponsorship strategies and integrated marketing plans for clients on both the brand and property side. Patrick also conducts asset valuations, reporting and measurement for 15+ clients to assess marketing campaigns, activations, sponsorship renewals, and negotiation.

In their previous role as a Specialist, Sponsorship Strategy at The T1 Agency, Patrick was the project lead on the development of consumer-facing sponsorship strategies and integrated marketing plans for clients. Patrick also conducted asset valuations, reporting and measurement for 15+ clients to assess marketing campaigns, activations, sponsorship renewals, and negotiation.

As a Sponsorship Strategy Intern at IMG, Patrick was responsible for researching details around partnership offerings and valuation of inventory. Patrick was also a key contributor to the creation of data and information systems for a newly launched national sponsorship initiative with a client.

Patrick Bourrie attended Laurentian University/Université Laurentienne from 2015 to 2018, earning a Bachelor of Commerce (BCom) in Sports Administration (SPAD). During their time at the school, they served as Social Convenor, 1st Year Representative, and helped organize the Northern Sports Industry Conference 2017 and John Molson Sports Marketing Conference 2015 & 2016. Patrick was also a CIBC Faculty of Management Bursary Recipient.