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Caty O'Connor is a Paid Social Senior Analyst at Ovative Group, specializing in account management for General Mills and Polaris since March 2023. Previously, Caty served as a Senior Associate for Paid Social at Essence, managing the Bose account, where responsibilities included analyzing campaign performance, monitoring budget pacing, and optimizing audience targeting. Caty's career includes roles as a Social Media Campaign Manager at Audacy, Inc., where execution and analysis of paid social campaigns for various clients were key focuses, and as a Marketing & Sales Coordinator at Sportsdigita, contributing to social media strategies and client support. Additional experience includes a Creative Content Coordinator position at Capstone Agency and an Account Management Intern role at Sportsdigita. Caty holds a Bachelor's degree in Public Relations with a focus on Sports and Entertainment Management from The University of Alabama.