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Sonny Mares is a highly acclaimed marketing professional with over 36 years of experience in hospitality marketing. Currently serving as Vice President and Director of Hospitality Marketing at NOISE, Inc. since October 2010, Sonny specializes in managing tourism accounts. Previous roles include Executive Director at Beaches of South Walton TDC from May 2008 to March 2010 and a Commission Member/Board Member at VisitFlorida from 2008 to 2011. Sonny holds a Bachelor of Science degree in Business Administration from California Coast University and has additional educational experience at Tulane University.