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Riddhi Jobanputra is an experienced marketing professional currently serving as a Marketing Coordinator at Outdustry since May 2023. Previously, Riddhi worked as a Senior Account Executive at TheSmallBigIdea from April 2021 to May 2023, where significant contributions included increasing organic followers for Universal Music India by 10% and enhancing engagement rates by 25%. Riddhi also developed effective content and brand strategies for notable clients such as Hyundai Spotlight and Universal Music India. Prior roles included Social Media Strategist at Pluto LLP, where Riddhi researched the virtual influencer market and created a corresponding marketing strategy, and internships that provided foundational experience in social media operations and sales. Educational qualifications include a Postgraduate Degree in Digital Marketing and Communication from MICA and a Bachelor's in Management Studies with a focus on Marketing from Nagindas Khandwala College.