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Sarah McCullough is a seasoned creative professional with extensive experience in the retail and fashion sectors. Currently serving as a Creative Consultant at Ourselves since November 2020, Sarah previously held various key roles at Selfridges from 2004 to 2020, including Director of Creative Direction, where responsibilities included building a top-tier creative team and defining brand vision. Other positions at Selfridges included Head of Creative Direction and Windows and Concepts Manager, focusing on talent development and window design management. Early career highlights include roles at The Face Magazine as Fashion Assistant and VM Stylist. Sarah McCullough holds a Bachelor of Arts in Fine Art from Central St Martins, earned between 1998 and 2002.