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Perttu Hietala is a seasoned professional with extensive experience in academia and industry. Currently serving as a Senior Lecturer at Oulu University of Applied Sciences since August 2022, Perttu also operates as the Founder and Entrepreneur of Tikitaali, an ICT consultation firm established in February 2021. Prior roles include digital consultation at Soul4Design Oy and various teaching positions, including Team Coach and IT & Business Administration Teacher at Oulu Vocational College. With a robust background at Nokia spanning 15 years, Perttu held positions such as Subcontracting Manager and Software Team Leader. Academic credentials include a Master of Culture and Arts in Education Entrepreneurship and a Master of Business Administration in Entrepreneurship and Business Administration from Oulu University of Applied Sciences, along with a Master of Science in Computer Science from the University of Oulu.