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Noam Bar is a seed investor at Wylde Market, where Noam helps regenerative producers gain a route to market and consumers receive healthy produce at home. Noam is also a NED at Ottolenghi Ltd, where Noam supports the company's growth from a board position. Noam is also the co-founder and head of strategy and business development at Ottolenghi, overseeing its growth and global success. Additionally, Noam founded Wilton Burgers, developing exceptional burger patties. Prior to this, Noam co-founded and managed Bar-Gilboa Communication Ltd. Noam holds a MBA from Bayes Business School and a Bachelor's degree in Psychology from Tel Aviv University.