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Nicolas Willard is a business development expert with extensive experience across various sectors, particularly within the EMEA region. Currently operating as a Business Development Consultant with W Square since January 2022, Nicolas assists start-ups in acquiring initial customers and defining sales strategies. Previously, Nicolas held roles including Director of Business Development for Cosmetics at OTR3 and Director of Business Development, EMEA at Facctum. Additional experience includes senior positions at Neterium and SWIFT, where responsibilities ranged from leading small and medium business strategies to managing compliance product development across key markets. Nicolas began a career in sales at Bolero International as Head of Sales for Southern Europe. The educational background includes a BA in Business Administration from Regent's University London.