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Owen McDermott is a seasoned performance marketing strategist with extensive experience in digital marketing across various industries, including luxury fashion and automotive. Currently serving as a Senior Performance Marketing Strategist at OTHERWAY since January 2019, Owen previously held roles as a Performance Marketing Specialist while self-employed, and as a Freelance Paid Social Manager at Ogilvy UK. At Driftrock, Owen managed client relationships and developed digital marketing strategies, overseeing significant Facebook Ad spend. Prior to this, Owen worked as a Marketing Manager at KAZ Designs Ltd and contributed to digital marketing initiatives at The Bod Edit and Good Life Events Ltd. Owen holds a BA in Communications from the University of Leeds, completed in 2015.