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Pasi Kunelius began their work experience in 1995 as a Kouluttaja at SOK. Pasi then worked as a Koulutuspäälikkö from 1997 to 1999. Following this, they served as the Front Office Manager at Radisson in 1999 and as the General Manager at Sokotel Oy from 2000 to 2002. From 2002 to 2007, they were the General Manager at Osuuskauppa Keskimaa before becoming the Vice President of the Tourism & Hospitality business at the same company in 2008.

Pasi Kunelius earned their Master of Science (M.S.) degree in International Business from the University of Vaasa, where they studied from 1999 to 2004.