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Sophie Bauer is a CRM Lead at Ostrom since April 2024, with extensive experience in customer relationship management and marketing. Prior to this role, Sophie served as Lead CRM Manager at volders GmbH from May 2019 to March 2024, where responsibilities included user segmentation, retention strategy development, and performance analysis through A/B testing. Sophie's previous positions also encompass roles such as Senior CRM Manager and E-Mail Marketing Manager at Campanda, Team Lead Ad-Operations and Ad-Operations Manager at TVSMILES GmbH, Junior Account Manager at BBDO Berlin GmbH, and Marketing & Sales at AIFS Educational Travel. An educational background from Leeds Metropolitan University includes a BA (Hons) in Management, Business & Administration, focusing on International Marketing Strategy and Strategic Business Management.