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Carlyle Braganza is a skilled Data Scientist at Affinity.co since March 2021, bringing extensive experience in data analysis and marketing strategy from previous roles at Loblaw Companies Limited as a Data Analyst (Marketing) where transaction data was leveraged to build customer dashboards and identify audience segments. Carlyle has also worked as a Marketing Strategy Analyst at ReSurfX, Inc. focusing on website monitoring and customer database management, and served as a Marketing Analyst Intern at Dassault Systèmes performing exploratory data analysis. Early career experience includes an MBA Summer Internship at Havas Worldwide Strat Farm, where data-driven customer journey maps were created, and a role as a Senior Engineer at Aricent, involved in product testing and web development for major clients. Carlyle holds an MBA from Babson F.W. Olin Graduate School of Business and a Bachelor of Engineering in Electronics and Telecommunications from KJ Somaiya College of Engineering.