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Francesco Gavatorta is an accomplished professional with extensive experience in strategic marketing, storytelling, and digital content creation. Currently serving as Strategic Marketing Manager at Bakeca.it since April 2019, Francesco focuses on product and service innovation for both B2B and B2C markets. In addition to this role, Francesco teaches Transmedia Storytelling at OBE Osservatorio Branded Entertainment and conducts courses on Digital Content Marketing and Corporate Storytelling at Scuola Holden. As a Strategy Consultant, Francesco specializes in brand narrative development, customer experience design, and communication project coordination. Previous positions include Head of Strategy at Instant Love Srl and Chief Digital Officer at Scuola Holden, with a strong background in social media management and digital marketing strategy. Francesco holds a Master’s degree in communication from Università degli Studi di Torino and additional training in narrative techniques and online marketing.