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Federica Pirone is an experienced Web Marketing Specialist and Email Marketing Manager at Osservatori Digital Innovation since September 2013, where responsibilities include planning and executing direct email marketing campaigns, developing digital strategies, managing website content, and handling web promotions and reporting on marketing KPIs. Prior experience includes roles as a Web Content Specialist and Communication Assistant, and an internship at 24 ORE Cultura involving exhibition organization and promotion. Federica has also contributed to the cultural heritage sector with service at the Prefettura di Napoli and Soprintendenza Speciale per i Beni Archeologici. Educational qualifications consist of multiple marketing and communication courses from MIP Politecnico di Milano, a Master's degree in Arts and Cultural Management, and a Master's degree in Cultural Heritage Management from Università degli Studi di Napoli Federico II.