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Alessandro Biffi is a PhD candidate at Politecnico di Milano since November 2021, concurrently serving as a teaching assistant for MSc courses such as Vision & Change. Alessandro holds the position of extended faculty at POLIMI Graduate School of Management and conducts research for the "Observatory of Digital Innovation in Retail" at the Osservatori Digital Innovation. Additionally, Alessandro is a research fellow at LEADIN' Lab - Polimi and is currently a visiting PhD student at the Stockholm School of Economics from September 2023 to February 2024. Academic credentials include a Master of Science in Ingegneria gestionale earned in 2020 and a Bachelor of Science in Ingegneria gestionale obtained in 2018, both from Politecnico di Milano.