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Soledad Paniego has a range of experience in marketing and communications. Soledad is currently the Global Head of Marketing & Communications at Osana, starting in January 2022. Prior to that, they held the position of Head of Marketing and Communications - Southern Region at Globant from October 2020 to January 2022. Before that, Soledad worked at gA and Parabolt, where they held various roles such as Head of Marketing & Communications, Responsable de Marketing & Communications, Analista Sr de Marketing & Communications, Analista de Sales & Marketing, and Asistente de Comunicación y Sustentabilidad, spanning from February 2012 to December 2020.

Soledad Paniego completed a Licenciatura en Ciencias de la Comunicación Social with a specialization in Opinión Pública y Publicidad at the University of Buenos Aires, from 2007 to 2013. Soledad also obtained additional certifications, including a Programa de análisis digital - Google Analytics from Universidad de Buenos Aires in December 2020 and an Inbound Certified from HubSpot in January 2018. Soledad has also pursued a certification in DATA SCIENCE Y MARKETING DIGITAL: LA ERA DE LAS DECISIONES INTELIGENTES from UADE and attended the Start Up Is Real program organized by the Israeli Embassy in Argentina. The specific months and years of completion for the last two certifications are not provided.